Frequently Asked Questions
- Q: Can I transfer my former employees membership to a new employee, as my company paid for the membership?
- Q: When is my membership due for renewal?
- Q: Can I pay for my membership or event booking by direct debit?
- Q: I would like to place my brochure or card on each table setting, is this possible?
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Cairns Business Events
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Marketing your business professionally doesn’t need to cost a fortune but taking the do-it-yourself approach may cost you business.
As part of a free marketing analysis that we offer new clients, I recently provided feedback about a brochure being used to market a new product.
Even though the brochure is a single sheet of paper, it contains enough breaches of good communication to fill a book.
For starters, the target audience is overlooked. Basically there is a lack of images and too much text. It is not written in plain English and uses jargon, which might sound impressive to those in the know, but can alienate your audience.
Secondly, the layout is crowded and unfriendly. There is very little white-space and nowhere for the audience to engage with the content. The use of bullets and headings is inconsistent across the brochure.
These are all common and easily fixed communication mistakes, but by far the most concerning aspect of the quick and dirty brochure is the damage to the company’s brand.
Your brand is not just your logo or colour scheme. It’s your choice of fonts, images, key messages and more. Your brand is your identity. It needs to be lovingly and consistently reproduced across all your marketing material. It needs to build a reputation for your business and be easily identifiable to your market.
Your logo plays a key role and should never be tucked away as an afterthought and never, ever squashed or stretched or pixelated, like in this quick and dirty brochure.
You may say, “So what? It’s not a fancy brochure.”
But what does it say about the quality of the product on sale? If the tool to sell isn’t professional, what assurance do customers have that the product is high-quality?
“We can’t afford a graphic designer,” is a statement I hear on such occasions. Or, “We can’t afford an editor to check our text before it goes to print.”
But if the cost is loss of business, and a deterioration of your image, how can you afford not to?
|Posted in: Branding||
Nothing stays the same forever, we change jobs, partners, location, become parents (that’s usually the point our body shape changes). When your clothes no longer reflect your lifestyle, you will feel frustrated from the lack of choice in your wardrobe.
How to plan your wardrobe?
Create a lifestyle pie graph. Shade in the sections according the percentage of time you spend in the following activities over a month.
Knowing what you already have in your wardrobe will assist you in deciding what you really need. Find out what areas are missing for example, do you have things to wear when you go out for drinks with friends?
Create a clothing cluster
A clothing cluster is a group of 5-15 pieces (jacket, skirt, pants, etc.) that work in combination with each other.
Start building a clothing cluster by mixing and matching what you already have in your wardrobe. If you feel that nothing matches get a friend (or stylist) to have a look. A set of fresh eyes can often see mix and match options you may have missed. Now make a list of items you need to compliment your wardrobe eg. dressy tops, day dresses, casual jacket.
Set a budget and stick to it.
Once you have allocated an amount to spend you can save time by looking in stores that suit your price range. Remember you are on a mission to find clothes you will love and wear. If you don’t need it badly or want it madly, put it back!
Quality over quantity
Spend good money on well fitting pieces. Poor quality clothes will loose they shape and wear out faster. Some timeless must haves are; dark denim jeans, skirts and pants in solid neutral colours and a good quality leather hand bag. Use inexpensive fashion accessories like a scarf, belt or jewellery to update your wardrobe.
Take a camera
Put a stop to clothes sitting in your wardrobe with the tag still attached. If the store you are in does not have a three way mirror, a camera is a must. Pictures never lie, use them as a reference point before you purchase any outfit.
Shop ahead of time
If you require an outfit for a special occasion don’t wait until the last minute, start looking now, give yourself at least 2 weeks to find something that is perfect.
A wardrobe of clothes that your suits your style, colouring, personality and lifestyle will ensure you always have something to wear.
For more style tips please visit Mirror Image Consultations or ‘like’ us on Facebook.
Gerlinda Aras is a certified image consultant and stylist. She has a monthly ‘Mummy Makeover’ feature in Pakmag and is regular contributor for the Weekender. As a stylist for the Cairns Eye, she arranges fashion shoots and style makeovers. Gerlinda is also Cairns Central’s expert personal shopper.